Twitter users are trolling Ihop with savage memes after it changed its name to Ihob.
Driving around the various routes and highways in New Jersey the past couple of months I noticed that IHOP was trying to really show off their burgers to the car commuter crowd.
Now I remember being broke and in college, driving around late at night and looking for a sit down place where we could have a hot meal without breaking the bank. One year, for some reason, IHOP was our spot. My friend would always get a cheeseburger. It was cheap and surprisingly not bad.
So, putting two together, when IHOP announced that they'd be temporarily changing their name to "IHOB" like it was this great mystery, I had a feeling it was a promotional tool for them to try and get customers excited about their burgers. I guess other people don't pay as much attention to billboards as I do (probably because they're too busy focusing on the road, psh, nerds) because people were a bit surprised that the "b" stands for burgers.
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1. And people really weren't having it.
2. In fact, there were a ton of memes that accurately summed up just how much we weren't feeling the "IHOB" rebranding.
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3. The king of food service Twitter, Wendy's, even threw in their two cents about how bad of an idea it was.
Not really afraid of the burgers from a place that decided pancakes were too hard.
— Wendy's (@Wendys) June 11, 20184. They were relentless.
Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?
Like that, but our cheeseburgers are still better.
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5. Wendy's was so savage, even the police responded to their tweets.
Normally APD requests that people only report crimes that have occurred in our jurisdiction. But there are actually several #IHOP restaurants, oops, @ihob restaurants in the City of Alexandria... https://t.co/rGOsGUfS0a
— Alexandria Police (@AlexandriaVAPD) June 11, 20186. In IHOP's defense, they provided a pretty classy reply.
We don’t want any beef with you, we just want to share our beef with the world
— IHOb (@IHOb) June 11, 2018Article continues below advertisement
7. People began pointing out the obvious: that most peeps don't visit IHOP for their burgers.
So they just announced what iHob stand for and it’s International House Of Burgers. I’ve been to iHop like a thousand times and I’ve never gotten a burger once... just sayin. 🤷🏽♀️
— ave🌼 (@_avery_becca_) June 11, 20188. Others were convinced that the chain is straight up trolling people.
I thought it would have been international house of breakfast.
International house of burgers is just ... Trolling. Is IHOP trolling everyone ?!? Lol.
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9. And even offered up some better ideas of their own.
Why couldn’t you be international house of brunch and start serving mimosas and bellinis
— michelle (@mzscudero) June 11, 201810. Like, much better ideas.
out of all things iHOP/iHOB could’ve done... they chose burgers?
iHObread
iHObacon
iHObreakfast
iHObig boobs and booty
but burgers? Ok..
— Kevin Figz (@kevinfigman) June 11, 2018Article continues below advertisement
11. If someone's headed to an IHOP, they're more than likely going in there for a hot plate of pancakes and/or eggs and bacon - not a burger.
12. Ironic nostalgia memes are already starting to pop up.
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13. It doesn't seem like anyone's buying it.
[walks into IHOP]
hostess: welcome to IHOB
[walks out of IHOP]
14. People shared other branding fails from other companies. Apparently, Colgate tried getting into TV dinners.
International House of Burgers?! This could be the worst brand blunder since Colgate frozen dinners.
— J. Myrle Fuller (@fullerwx) June 11, 2018Article continues below advertisement
15. No, seriously.
16. Some are even calling it worse than the time "New Coke" came to the market.
Coca Cola: "We're calling it New Coke!"
IHOP: "Hold my syrup..."
— Doug Keegan (@doug_keegan) June 11, 2018Article continues below advertisement
17. Other companies just couldn't help themselves from roasting the pancake conglomerate.
brb changing my name to Netflib
— Netflix US (@netflix) June 11, 201818. No matter what, some people are still going to hit up IHOP for breakfast food - there's nothing that'll change their minds.
IHOP changing their name to International House of Burgers is like your Grandma saying from now on she's your Aunt.
— JRehling (@JRehling) June 11, 2018Article continues below advertisement
19. Burger King temporarily changed its name to "Pancake King"...
20. And had some fun at IHOB's expense.
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21. Even Whataburger got their shots in.
As much as we love our pancakes, we'd never change our name to Whatapancake
— Whataburger® (@Whataburger) June 11, 201822. Waffle House even came at them too, in a weirdly philosophical way.
Long-term consistency trumps short-term intensity. - Bruce Lee
— Waffle House (@WaffleHouse) June 11, 2018Article continues below advertisement
23.
Inspired by the International House of Burgers announcement, we are also changing our name (Please do not ask what it means — we don’t know either.) pic.twitter.com/0HPQtQirHn
— A&W Restaurants (@awrestaurants) June 11, 201824. There are customers who will still visit their beloved franchise - for the reason they've been visiting it all along, however.
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25. Some have theories that the newfound love for burgers might come from a specific gang affiliation the breakfast food chain has made.
26. Others are just insulted at the complete rebranding the pancake house is making.
Sorry, IHOP.
You can't just wake up one June and be like, "We're Red Robin now."
— Regi Brittain (@RegiBrittain) June 11, 2018Article continues below advertisement
27. For some, it's been "IHOB" all along.
“IHOB” is how my grandpa pronounced “IHOP” with his thicc ass Dominican accent
— Quake Dad 🐝🇩🇴 @E3 (@SavinTheBees) June 11, 201828. Others think that the "burger pivot" wasn't really all that planned.
Ihop exec: so are we ready to reveal the B is for breakfast
Ihop sm intern: sir.. They figured it out in like 9 minutes.. Are plan is ruined
Ihop exec: I gues its time to go with...... Plan B
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29. There are some visionary Twitter users who are hoping that IHOP will provided yummy burger/pancake concoctions like this.
30. For some, it's more about the pancakes, it's about the memories they've made at IHOP.
IHOP is not where I go for a burger. IHOP is where I go drunk with my friends at 3am for pancakes and to throw up in their bathroom. https://t.co/yN6jfH01tW
— Aly (@DogMomUSA) June 11, 2018Article continues below advertisement
31. It just seems like such a hard sell.
32. I mean, I guess there are worse names they could've gone with.
33. Let's just hope if they are changing their signs, they're a bit more inviting looking than this one.
Have you ever eaten a burger from IHOP? Will you try one? Or will you never betray your love for flapjacks with syrup?
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